Benefits of Communication

Communication is the method where by people share ideas, information, opinions and feelings. People sharing ideas, information, opinions and feelings may contribute to the operation of teams and works as an individual.

In an organization, work efficiency comes with good communication between the employer and the employee, in order for effectively communication to take place, one needs to ensure information is communicated in an accurate and non-bias way.

Timeliness is critical. Small companies have the advantage of sharing free flow of information in an informal network but the natural of informal network is information leading to rumors fed by grapevine. This grapevine can ruin a thriving business when changes is approaching or uncertainty is at it's highest. Once you made the decision, share the information timely and document the content of your decision. This lessen the power of grapevine and give managers credibility. The cost of not communicating in a timely way is anger, dissatisfaction and loss of trust.

Communicate continuously. The free flow of information can help manage business in many ways. When the employees are aware of the pressure and concerns facing their employers, this free flow of information is shared, employees can bond to form a more united front. If communication is not continuous, employees will fall back on less reliable sources of information. Be able to anticipate changes will make one less dramatic when change actually takes place.

Nine Ways to Network More Effectively

No matter what business you are in, you also have a second job…you are a marketer. That means you are responsible for letting others know about how you can help them. One of the best ways to get those opportunities to convert prospects into customers is by networking. Here are some simple strategies for making your networking more effective.

1) Don’t describe what YOU do.

Let your potential client know how you can positively impact his or her life. Explain how your product or service will improve the life of your potential client.

For example, when someone asks me, “What do you do?” my first thought is almost always to explain, “I’m a writer and consultant.” Unfortunately that response rarely piques the interest of potential clients. Instead I’ve learned to answer, “I POWERFULLY communicate business messages to get results.” This answer not only grabs their attention but stimulates more questions about how I might help that particular prospect.

Action item: Develop your value response to the question, “What do you do?”

2) Turn interest into appointments.

Once you have developed your value response to the action item above, you are well on your way to more effective networking. When you describe what you can do for a potential client they are more likely to be interested in what you do. After all, it’s all about WIIFM – What’s In It For Me!

My friend Ray is a dynamic individual. Coincidentally he runs Interlink a faith based organization. I recently overheard someone ask Ray what he does. Ray quickly replied “I help seniors and others stay in their homes as long as possible.” The person asking the question was immediately touched and wanted to know more. By providing just enough information to increase curiosity, Ray quickly gained interest and a new volunteer for his organization. Ray also learned of a senior in need through this interaction.

You can follow this same strategy. Always provide information that is of value even if the prospect doesn’t schedule an appointment or need your services right now. The idea is to partner with customers to help them - not to trick them into services they may not want or need.

Action items: Develop a response to further inquiries about your business or service and provide valuable information to potential customers that helps turn interest into appointments.

3) Give prospects more than they expect.

Sure, your time is valuable but so is the time of your potential customer. Maximize the effectiveness and value of your initial meeting by offering to meet pro bono (or for free). While I don’t advocate giving services away for free, a complimentary initial meeting is a good way to find out if your services are right for the customer…and if the customer is right for YOU.

Recently, Wade, an investment services broker contacted a marketing specialist to discuss ways he could increase his client base. The marketing specialist granted Wade a complimentary ½ hour consultation and could have suggested all kinds of advertising and marketing placements that would have cost Wade lots of money. Instead, the savvy marketing specialist detected that it would be more beneficial for Wade to build networking skills and work on individual relationships to increase business. During this complimentary meeting both parties quickly assessed that they could probably work together in the future but the timing wasn’t quite right. Wade was grateful for the honest assessment and has since begun building relationships via the local Chamber of Commerce. When he’s ready to put together a marketing campaign, Wade knows who he’ll call.

Action item: Consider offering brief complimentary consultations to evaluate if you are a good fit with a potential customer.

4) Can’t assist? Try to provide a referral source.

Let’s face it. There will be customers you cannot help because their needs don’t fall within the scope of the services you provide. It’s a given. There will also be customers you don’t want to work with (which is why the initial consultation is so important). Regardless of why you won’t be working together, provide a reference to someone else who might be able to help if you can. This simple gesture continues to position you in a place of value.

Often if I have an initial consultation and find they need services I don’t provide (or if we are simply not a good fit), I keep a list of contacts handy so I can refer them elsewhere. I try to provide at least three contacts so they have a variety of providers to choose from. Yes, I even refer to other writers and consultants. I have found this actually helps rather than hurts business. I believe there is enough business to go around.

Action item: Develop a list of referral sources you can provide as added value to customers you can’t assist.

5) Collect and share business cards.

This may seem simple but oftentimes even network savvy people forget to gather business cards. Make sure to have a supply of your own cards on hand and trade cards with contacts you meet. It’s a good idea to make specific notes for future recall on the back of the cards you collect.

For example, I recently met an investment broker. So I would remember our conversation, I discreetly made notes on the back of his business card when we were done speaking. I also noted he was an avid golfer. Now when I pull up his card, it jogs my memory about our conversation. You never know when the information might come in handy.

Action item: Make sure you have your own business cards on hand at all times. Start collecting cards when networking and noting possible projects and interests on the back of business cards. Consider creating notes in a “tickler file” if the cards are two sided leaving no room for notes. Staple your notes to the card itself.

6) Remember to follow up.

It’s the easiest yet most neglected step of networking. Many people miss out on future opportunities by simply not following up on leads.

Make it a habit to put aside time after a networking event to follow up with your new prospects. Once you get used to this step, it will become second nature. Enter their contact information in whatever filing system or software program (ACT or e-mail) you use. Now you can choose to send a quick email letting them know how much you enjoyed meeting them and/or send a handwritten note (include some additional business cards). Even if a person isn’t interested in your services right now, you want them to keep you in mind for future projects or referrals.

Action item: Take a moment to follow up with a prospect today. The time it takes to write a note and the small investment of a stamp could pay off mutually in the future.

7) Continue to follow up.

While you don’t want to inundate people with unwanted contacts, you do want to make sure potential customers know you are thinking of them. The key to continuous follow up is to be genuine.

One way to subtly follow up without being a pain is to be on the lookout for articles or information that may be of interest to the potential customer. Clip it out and mail it or e-mail to them with a brief note letting them know you’re thinking of them. About one week later, give them a quick call to make sure they received the information.

Action item: Choose one prospect and send him or her an article of interest today. Make a note to follow up with a phone call in one week. Chances are you’ll be pleasantly surprised by the response. After all, you are providing something of value for nothing.

8) Don’t forget your friends and family.

When you’re running your own business, it’s easy to get caught up in day to day operations. It’s also easy to forget some of our best references and (possibly even clients) are our friends and family. Be sure to keep in touch and let them know what you’re trying to accomplish.
I was recently visiting a childhood friend, Karen. We’ve been friends since we were five years old. Though we keep in touch via e-mail and letters we only see each other every few years because we live in different states. Over dinner, I learned that Karen is in the initial stages of planning a new business venture. I was able to share more about my own business and we found that we’ll be able to help each other. Karen needed resources for completing a business plan as well as help with marketing ideas. While she knew that I was doing freelance writing projects, she didn’t know that marketing and advertising plans are one of my specialties.

Action item: Never assume that everyone knows and understands what you are doing. Make a list of friends and family who may not be aware of what you do professionally. Send them a personal note along with business cards to ask for their help in prospecting. They could inadvertently become your top sales people.

9) Always thank your contacts for referrals and projects.

One of the first things we’re taught as children is to say “please” and “thank you.” Oddly enough it’s one of the first things that many business people forget.

It’s easy to fall into the mindset you are providing a valuable service and doing the work itself is enough. This is simply not true. People need to feel appreciated and valued when you let them know they are appreciated and valued. Continue to build relationships even after the sale by sending thank you cards and / or gifts. A little kindness will go a long way. Also, don’t forget to thank those who have done work for you.

Action item: Recall someone you have worked with lately you haven’t thanked. Then follow up right away.

Bonus Item: Thank you!

Thank you for taking the time to invest in yourself and your business. In the spirit of offering more than is expected here is a final networking tip.

Join organizations that help you connect with likeminded people who want to succeed. You can visit www.yahoogroups.com to find these types of groups. Or do a search using www.google.com for areas of interest. Check out professional business groups you are eligible for locally. Chambers of Commerce are often a great source for networking. (If you’re a writer I can highly recommend the National Association of Women Writers. I have to say, as someone who POWERFULLY communicates business messages to get results, this organization has been an invaluable networking tool.)

Action item: Make a list of organizations you can join to help grow your business. Choose one to join today!

Lisa Manyon specializes in POWERFULLY communicating business messages to increase results. She is a professional copywriter and marketing strategist. Her work has been featured by the National Association of Women Writers, Absolute Write, Copywriting TNT, Lewiston Tribune and more.

Five Major Ways Of Attaining Legal Residence In The United States

There are several ways of attaining legal residence in the United States. In this lead article, I will discuss what I consider to be the five major routes to legal residence, namely, family based visas, study visas, work visas, asylum and refugee status and the diversity visa program. In the rest of this article, I will summarize each one of them. It should be noted that within one of the categories you can have a further classification as to whether the visa is an immigrant or non-immigrant. A non-immigrant visa is one that allows an alien to be resident in the United States for a short period of time for a particular purpose. A study visa is a good example of a non-immigrant visa. On the other hand, an immigrant visa allows the recipient to be resident in the United States for the long term, for example the Diversity Visa Program.

1. Family-based immigrants

Spouse of US Citizen

If you are an American citizen you have two ways to bring your foreign spouse (husband or wife) to the United States to live. You can file an immigrant Petition for Alien Relative; Form I-130 or Nonimmigrant visa for spouse (K-3); Form I-129. It is important to note that application for the nonimmigrant visa for spouse (K-3) who married a U.S. citizen must be filed and the visa must be issued in the country where the marriage took place. After the visa process has been completed, and the visa is issued, the spouse can travel to the United States to wait for the processing of the immigrant visa case.

Fiancé of US Citizen

A fiancé is a person who is engaged or contracted to be married. The marriage must be legally possible according to laws of the state in the United States where the marriage will take place. In general, the two people must have met in person within the past two years. The Department of Homeland Security's U.S. Citizenship and Immigration Services grants some exceptions to this requirement. For example, it may be contrary in some traditions for a man and woman to meet before marriage.

You must file the Petition for Alien Fiancé, Form I-129F, with the Department of Homeland Security's U.S. Citizenship and Immigration Services (USCIS) office that serves the area where you live. See the Department of Homeland Security's USCIS Field Offices for information on where you can file the petition. After the USCIS approves the petition, it sends the petition to National Visa Center for processing, prior to sending it to the embassy or consulate where your fiancé will apply for a K-1 nonimmigrant visa for a fiancé.

2. Study Visas

Every year, hundreds of thousands of people come to study in the United States from all over the world. This provides diversity to the US classroom, and makes a US education so vital in broadening each student’s world view. The Immigration and Nationality Act provides two nonimmigrant visa categories for persons wishing to study in the United States. The "F" visa is reserved for non-immigrants wishing to pursue academic studies and/or language training programs, and the "M" visa is reserved for non-immigrants wishing to pursue nonacademic or vocational studies.

You first must apply to study at a USCIS-approved school in the United States. When you contact a school that you are interested in attending, you should be told immediately if the school accepts foreign national students. If you are accepted, the school should give you USCIS Form I-20 A-B/ID (Certificate of Eligibility for Nonimmigrant (F-1) Student Status - for Academic and Language Students) or Form I-20 M-N/ID (Certificate of Eligibility for Nonimmigrant (M-1) Student Status - For Vocational Students), which you will need to apply for your student visa.

3. Work Visas

a. I-129 Non-immigrant Petition for Temporary Workers

Employers who wish to hire foreign workers to temporarily perform services or labor or to receive training may file an I-129 petition. Form I-129 is mainly used for non-immigrant categories; thus, in most cases, workers who enter the United States under this petition must depart the U.S. when their maximum period of stay has been reached. Form I-129 may also be used to petition for an extension of stay or change of status for certain non-immigrants.

There are many categories of workers who are temporary visitors and who may be petitioned for on the I-129. The most common visa for temporary workers is the H-B, which is normally valid for 3 years and is renewable for a maximum of 6 years.

b. I-140, Immigrant Petition for Alien Worker

Form I-140 is used for an immigrant visa petition, meaning the petitioner intends to relocate to the United States for the long term. This is in contrast to Form I-129 which is used for temporary workers. However, the petitioner has to meet a very high standard of excellence in their field of endeavor.

U.S. employer may file this petition for an outstanding professor or researcher, with at least three years of experience in teaching or research in the academic area, who is recognized internationally as outstanding and is a member of the profession holding an advanced degree or is claiming exceptional ability in the sciences, arts, or business, and is seeking an exemption of the requirement of a job offer in the national interest.

4. Refugees and Asylees

If you are currently in the United States and you have a risk of persecution for your political opinion or for belonging to a particular social group in your home country, you may be eligible to apply for asylum. If you currently outside the United States and face a similar danger of persecution you may be eligible to apply for protection by the United States as a refugee.

In order to qualify for asylum, you must establish that you are a refugee who is unable or unwilling to return to his or her country of nationality, or last habitual residence in the case of a person having no nationality, because of persecution or a well-founded fear of persecution on account of race, religion, nationality, membership in a particular social group or political opinion. This means that you must establish that race, religion, nationality, membership in a particular social group or political opinion was or will be at least one central reason for your persecution or why you fear persecution. The US law that provides for the asylum benefit for persecuted aliens is 8 CFR PART 208. If you are granted asylum, you and any eligible spouse or child included in your application will be permitted to remain and work in the United States and may eventually adjust to lawful permanent resident status.

5. Diversity Visa Program

Every year, thousands of people from all over the world are given an opportunity to become US residents, in a deliberate program to promote immigration. This program reinforces the fact that the United States is a nation of immigrants and that despites security challenges in the last few years, remains open to welcome visitors and residents from foreign lands.

The Diversity Visa Program is a congressionally mandated program that makes available 50,000 to 55,000 permanent resident visas annually, drawn from random selection among all entries to persons who meet strict eligibility requirements from countries with low rates of immigration to the United States. It is free to submit the application, anybody or organization that solicit a fee from you must disclose that they are charging you a fee for their services in assisting you file the application, and non of the fees charged will be forwarded to the Diversity Visa Program, because it is free.

For latest information, prospective applicants should check the Diversity Visa Program website at http://www.dvlottery.state.gov Information about the program for each particular year is normally available at the State Department website in the second half of the year, the next program will be the DV-2010 and information should be available in late 2008.

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