What do you need in your blog? As I see it, you’ve got 3 objectives: to get traffic, to get names and emails to build a list, and, of course, to make money. Let me show you how to do this. It’s as simple as can be.
Of course, first you’ll need a blog. You can sign up to use Blogger or WordPress. Then you’ll need to come up with some content based around your business or interests. What do you include? Show your personality, put up some pictures if you’d like. I recommend writing just as you speak. Start typing away just as you would talk; keep it informal. Also, keep in mind what you write now may be on your blog for years to come and read by others. So you may also want some posts to be timeless. Just remember that. You should also write as a personal consultant or expert on your topic.
Second, create a lead capture form on the home page of your blog. You can do this by using an email autoresponder program like GetRepsonse or AWeber. You may have to pay to sign up but it’s worth it . . . definitely worth it. This helps you manage your list and you can send out emails to your list whenever you like. It’s like putting out an ad to your customers. It’s how you communciate. YOU NEED IT (in my opinion). Then you just build a relationship with your list—and offer specials, use affiliate links, recommend your network marketing business, etc. But it’s a relationship you want.
I guess I’ll include a BONUS tip here. When you send out emails to your list, include those emails on your blog—and if they’re good—you can submit them as articles to major article directories. I recommend doing this daily. This will give you some good content and lots of blog posts in no time. You can do this in about an hour a day once you get going.
Third, you want to make some money immediately. So what do you do? You can use Google’s AdSense program or a newer program called AuctionAds. Place this ad code on your blog so that when people click on the urls you make a small amount of money. But remember the more traffic you get the more money you’ll be making—it’s that simple. Once you place the code, you’re set. I also recommend placing the code within some of your articles—just don’t overdo it. You still want to maintain a clean and professional appearance.
A blog is so simple but it’s necessary in my opinion. It serves as part of the foundation of your business. So use it to create valuable content, to build a relationship, and to make money.