5 Characteristics of Modern Media That Is Changing The World Now

Something has changed the way communications and marketing is happening in today's world. It's taking place outside of our familiar and established lines. That Something is Modern Media and we will cover on the characteristics of Modern Media. Senders are always professional communcators employed by formal media organizations. Why is this happening? The senders are professionally trained to write and keep their contents manufactured in a way that have a standard format and nothing unique, creative or unpredictable. The product produced become more of a package with perfection.

An example happens in the sitcoms and drama that we see on television, family oriented sitcom that seeks harmony and racial contact groups, have many ethics and sharing of different cultures with different social groups and most of the dramas do not come with explosive actions and horrific scene, this is what the government wants to project to the people living here.

In the early 1990s, in Britain, four large media groups, time warner, columbia pictures, CNN, news corporations controlled the majority of news being circulating around national daily newspaper. The transformation of media institutions into large commercial conglomerates exist only because they are able to make more profit for their large corporations and are able to circulate their media products in the international arena.

There are a group of media moguls/barons who have created corporate structures that span across the continents, combine holding in printing, broadcasting, publishing and film productions and have a diversification of business which brings in multiple profits for the corporation. An example of media mogul is Rupert Murdoch who owns News corporations and his company owns properties on four continents, which produce and distribute products in television, books, films, newspaper and magazine publishing and now even online social community like myspace which have the largest among of members is owned by him.

John Pilger in "information is power" commented that 90% of international news published by the world's press comes from the big four western news agencies. United press Internationl(UPI), Reuters, Agence France Press(AFP), Associated Press (AP). Locally you can see that the newspaper articles are being covered mainly by foreigner writers and the perspective comes from a foreigner's point of view and this is why you need to read more than just stories covered by them but also other newspaper which may have a difference view on the story.

Cross media ownership occurs if any one branch of media holds a large percentage of stake in another company, it will be in the position to control the opinions of the larger section of people in the corporation. Mediacorp holds TCS 5, suria, channel U and ChannelNewsAsia and we should never rely on just one feed source of coverage but diversify the way we look and read on different perspective of news coverage from local and foreign writers.

Feedback plays a powerful role in the media as it decides when the advertisement or programmes should be continued on the television or not. If a programme which is broadcasted stays no value or with negative comments from the society then the program might face being eliminated out of the schedule for good.